March 11, 2025 · Chris Alberding · 5 min
Rapid advancements in AI are changing the cybersecurity game in 2025. See the latest projections for cloud security, IoT adoption, cybercrime, and more, and learn what your business needs to remain secure.
96% of organizations are moderately to extremely concerned about cloud security—and for good reason, considering that 44% of them have already experienced a cloud data breach.
Businesses of all sizes and across all industries are at risk. We tend to focus on high-profile incidents like the ransomware attack on Change Healthcare, where the company paid the attackers $22 million in Bitcoin, and yet an estimated one-third of Americans still had their personal health information leaked to the dark web. But SMBs are far from immune—94% have experienced at least one cyberattack.
This year, we’ll see businesses rethink their cloud security strategies to protect all potential entry points against increasingly advanced attacks. From AI-enhanced threat detection to the rise of SMB-targeted attacks, here’s a closer look at what’s shaping cloud security in 2025.
AI is rewriting the rules of cybersecurity. In 2025, businesses will leverage more AI-powered security tools to act as virtual experts. Imagine an AI embedded in your cloud security platform, analyzing vulnerabilities, suggesting configurations, and detecting threats faster than ever. This isn’t an innovative, futuristic idea—it’s already happening, and it’s rapidly becoming a necessity.
AI-driven platforms now catalog and share threat data in real time across networks. These tools make it easier for businesses to stay ahead of cybercriminals, who are using their own AI solutions to find and penetrate weaknesses. In fact, an estimated 85% of attacks last year were powered by generative AI, and it’s especially effective for phishing and other social engineering attacks that target human vulnerabilities rather than technological ones.
Cyberattacks are no longer just an enterprise problem. Hackers are shifting their focus to small and mid-sized businesses (SMBs), exploiting gaps in their security while targeting critical processes like credit card transactions. For SMBs, cloud security is becoming a business continuity issue that can’t be ignored.
On the bright side, enterprise-grade solutions are now more accessible and affordable for SMBs. The democratization of technology is leveling the playing field, enabling businesses of all sizes to adopt best-in-class cloud security measures.
The explosion of Internet of Things (IoT) devices is reshaping how businesses operate. In addition to the innovative insights that these solutions deliver, businesses need advanced IoT devices to generate the extensive data that fuels their AI/ML applications.
But it’s also a gold mine for cybercriminals. The total number of IoT devices worldwide is expected to hit 32.1 billion by 2030, creating more endpoints—and vulnerabilities—than ever before. Organizations need the right IT infrastructure and security solutions in place to safeguard all of these new endpoints and ensure that they deliver real value.
On-premises cybersecurity just can’t meet the needs of modern businesses. As we’ve seen with voice technology, security is rapidly migrating to the cloud. Both cloud-based and cloud-native solutions provide the agility needed to respond to threats in real time, and they’re becoming indispensable for businesses that prioritize uptime and resilience.
As a result, they’ll likely make up a large portion of cybersecurity spending in 2025, which will continue its constant rise. Gartner predicts that security software and security services budgets will both increase by around 14% this year, while network security spending will grow by nearly 10%.
For many businesses, fast and reliable connectivity is priority number one—but connectivity without security is a ticking time bomb. SMBs, in particular, are recognizing that even their most basic operations, like payment processing, are highly vulnerable without a solid security strategy.
This year, we’ll see a surge in businesses investing in solutions that protect not just their data but also their people and processes. From phishing-resistant authentication to zero-trust architectures, cloud security is evolving to meet the moment.
Cloud security isn’t just about preventing attacks—it’s about enabling growth, maintaining trust, and staying competitive. The tools and strategies evolving this year, from AI to IoT-ready infrastructures, empower businesses to become proactive rather than reactive. They enable the innovation, agility, and long-term sustainability that modern businesses need to thrive.
Are your systems ready for what 2025 will bring? Our cutting-edge, best-in-class cybersecurity services and solutions can help you prepare for whatever comes next.
Chris Alberding oversees the company’s network and security solutions, and has global responsibilities for product revenue forecasts and budgets, as well as strategic and tactical expertise in product management, marketing, process design and sales operations.
