Water and oil, light and darkness, Superman and kryptonite. When cataloguing things that don’t mix, you can remove rain and fixed wireless from that list. While “rain fade”– the reduction of effective bandwidth you get from a digital microwave link during a storm—is still a thing, technological improvements and proper engineering are making it a rare occurrence.
Advanced technologies and equipment design enable today’s fixed wireless providers to deliver reliable connectivity, even under very unfavorable conditions. Adaptive modulation reduces the effects of precipitation on reliability, and antenna equipment is designed to better withstand severe gusts or sustained high winds.
As fixed wireless performance during recent natural disasters illustrate, these systems not only tolerate the worst weather Mother Nature dishes out but can also be rapidly deployed to reestablish vital communications when systems such as fiber cable fail.
Performance during natural and man-made disasters
Three experiences involving Windstream Enterprise Fixed Wireless show just how reliable and flexible fixed wireless technology can be during extreme situations:
The importance of region-specific design
In addition to advances in technology and equipment durability, improvements in system implementation further enable fixed wireless to perform exceptionally well, even under less-than-favorable conditions. In designing Windstream Enterprise Fixed Wireless systems, we engineer each fixed wireless link based on the specific signal path, considering parameters such as distance between points, bandwidth, spectrum, and severe precipitation potential.
Regional rain data from the Crane Local Rain-Rate Parameters model, which provides 30 years or more climate data, assist in estimating a region’s expected amount and frequency of severe weather. We then design for regional worst-case scenarios.
This combination of technological improvements, durable equipment, and design, engineering and deployment practices enable Windstream Enterprise to ensure carrier‑grade reliability and offer fixed wireless solutions engineered to 99.995% availability, or better. And in the rare instances of rain fade, service is restored to full bandwidth automatically as soon as the cats and dogs get out of the way.
If your organization could have anything you wish for this holiday season, what would it be?
1. A year-over-year sales increase?
2. A network that never lets you down?
3. A believable Santa Claus for the kids?
The first wish is probably your number one, and there’s an excellent chance you’ll get your wish this year. The National Retail Federation is forecasting the strongest ever holiday retail sales numbers, with an average sales increase of 4.3 to 4.8 percent over 2017. On behalf of Windstream Enterprise, our wish is that your organization exceeds these numbers!
Let Windstream Enterprise help with your second wish. We understand how much your holiday sales depend on strong network performance. From POS systems and inventory management to in-store Wi-Fi and SD-WAN optimization, all things network‑connected are critical to maximum holiday performance.
As for Santa, I know everyone interviews candidates carefully, but you’re probably covered there as well. My own kids have never met a Santa who wasn’t the real thing. It’s all about believing.
For our part this holiday season, Windstream Enterprise will make sure your network performs like a champ through it all, in three important ways.
Our gift to you: Introducing our new Express Lane program
From midnight on Friday, Nov. 16 through midnight Friday, Jan. 4, the network professionals at Windstream Enterprise will be all-hands-on-deck with our new Express Lane program, which features three key components:
It’s all about helping you deliver a superior customer experience when it matters most.
If you have any questions, please use the following contacts:
Windstream Enterprise customer support: 800.600.5050
Heritage Earthlink customer support: 800.352.2731
Heritage Broadview Networks customer support: 800.276.2384
We wish you all safe and prosperous holiday season.
*Excludes emergency maintenance required to maintain the health of the Windstream Enterprise network
The National Retail Federation expects record breaking holiday-season retail sales with an increase of 3.6 to 4% this year – totaling $678.8B to $682B – up from $655.8B last year. That includes a projected 164M shoppers making purchases on Thanksgiving weekend alone!
With so many critical selling days from Black Friday to New Year’s Day, and with so much riding on success during this short window of time, retailers need to count on their network more than ever before to support their delivery of a superior digitally driven retail customer experience.
Declaring a moratorium on maintenance for maximum retail uptime
To maximize the performance and reliability of our network and all the innovative retail technology it supports – point of sale systems, CRM, customer communications and support, inventory and order management, customer loyalty and WiFi, real time analytics, and more – Windstream will be implementing a moratorium on all network upgrades – on both our heritage Windstream and legacy EarthLink networks/customers – to avoid service interruptions on the busiest shopping days. We’re referring to it as Operation Cash Register, and it will be in place as follows:
Heritage Windstream network:
Legacy EarthLink network:
And since retail runs in our veins just as it does for our retail customers, it’s a pledge we’ll continue in years to come. For the 2018-19 season, we plan to implement a uniform extended window for both networks/customers.
In addition to making sure we do everything possible to maximize uptime and eliminate any possible delay, Operation Cash Register also includes our pledge to deliver exceptional network and customer support during the entire peak season, providing a great CX for all. This means guaranteed network performance, 24/7 repair specialists and managed network and internet services support, and expedited issue resolution.
Winning back customers with a superior in-store digital CX
The coming year presents retail stores with an opportunity to reassert their leadership in an environment that has in recent years lent favor to more agile online only brands. By leveraging the power of the network, and a host of innovative cloud-based technologies and digital innovations to enhance in-store experience, retailers have a unique opportunity to turn the tables on their ecommerce rivals. And to wow their customers in-store by delivering an experience that online only retailers can’t touch. Literally.
As always we welcome input from our customers on how we can improve any aspect of our service to make the holidays a major success for everyone. Feel free to reach out to your Windstream representative, or if you have any questions, please contact Customer Service at 1-800-347-1991.