Editor’s Note: The term digital transformation gets used a lot nowadays, so much so that it could be losing its meaning and value. A more accurate and meaningful way to describe the push across all industries to adopt more digital solutions would be “digital evolution.” This kind of adaptation, reflection and continued drive to succeed in a digital era is a mindset companies in retail, banking and healthcare should all embrace.
Typically, if you attempt to define what “digital transformation” means, you don’t get one answer. While we use this term widely, there is no single definition that is universal. We often create an individual vision of a future state to aspire to. In other words, we envision our goals, our future, and our ultimate endgame in a way that usually only makes sense to ourselves or those within our own organizations.
Rather than speaking about digital transformation, we should speak about digital evolution. Evolution is about adaptability, favoring strengths and pursuing continued success. In other words, evolution is about the journey, not the destination. It’s about having a consistent approach and mindset that favor strengths and advantages. It’s about accepting that we continually need to adapt, learn, grow and change.
With this mindset, we (and our organizations) maintain a state of readiness that prepares us for cataclysmic events. What constitutes a cataclysmic event will be organization-specific. It could be a merger of two large publishers changing the dynamic in the marketplace, or it could be a global pandemic changing the way people consume content. This continued state of readiness will allow us to respond positively to these evolutionary events. Douglas Adams writes in The Long Dark Tea-Time of the Soul, “I may not have gone where I intended to go, but I think I have ended up where I needed to be.”
When an organization undergoes the process of digital evolution, it’s important to consider the content, people, process and technology. While the balance may be different for each organization, these four elements are the key building blocks that make for successful business transformation. Before embarking on a digital transformation journey, one must first think about the right balance of these elements for their organization. While the specific milestones or outcomes desired will be different in each company—as they should be-the process for thriving is the same. We need to ask, continually, where we need to adapt, what we need to do right now, and what we need to overcome.
Here are the key questions that all organizations should ask themselves as they prepare for digital evolution:
When embarking on a digital transformation, think about the journey. A journey signifies a change in which we move forward to achieve success and is backed by balancing the four elements: content, people, process and technology. Once you start moving—start evolving—then your momentum will enable you to take bigger and better steps. Eventually, it will enable you to thrive.
Carl Robinson, senior director of presales and consulting at CCC (Copyright Clearance Center), has been in publishing since 1995 and has worked for Pearson Education, Macmillan Education and Oxford University Press. At CCC, Robinson’s focus is on helping clients look at business vision, goals and strategies around their content and tooling to enable flexibility and readiness to meet the ever-changing demands of the digital market. Send your comments about this article to email@example.com or tweet us (@ITINewsBreaks).
Copyright Information Today, Inc. Nov./Dec. 2021
This article was written by Carl Robinson from Information Today and was legally licensed through the Industry Dive publisher network. Please direct all licensing questions to firstname.lastname@example.org.
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