With today’s educated consumer market, a multitude of sales methodologies from solution selling, to challenging the customer, to being a strategic partner are required. The method and strategy you apply are dependent on the relationship you have with the customer.
In a previous blog, I shared that Windstream Enterprise is here to help you succeed by enhancing and transforming the conversations you have with customers. This got me thinking about what that next step really looks like and how we can help to increase the value you bring to both customers and prospects.
Dedicated channel expertise
Enter your team of industry and solution experts led by your Channel Manager. These experts specialize in knowing exactly what is keeping your customers up at night and how you can help solve their specific challenges.
I haven’t even touched on our SD-WAN, UCaaS, Security, CCaaS and Professional Services experts—all here with the same purpose—to help you succeed and enhance the value you provide to your customers and prospects.
Capitalizing on opportunities
Knowing your resources is the prerequisite to capitalizing on the potential of each opportunity. All it takes to engage any of these resources is a quick call or email to your Channel Manager, who will bring these teams into the conversation at any point (at no additional cost to you).
Be sure to check out our Wednesdays With Windstream Webinar series, typically hosted by one of these experts. Their knowledge will help increase yours.
I’ll leave you with this quote from Reid Hoffman (co-founder of LinkedIn), “No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.”
Michael Brennan has been with the Windstream Enterprise organization 9+ years. He joined via their acquisition of EarthLink, where he held leadership positions in Inside Channel Sales, Account Management and Partner Development. In his current role, Michael leads the company’s Strategic and National Partner Program, leveraging his expertise driving Channel transformation at EarthLink. As part of these efforts, Michael maintains a constant focus on leveraging the value of National Partners and works with his team on their strategic Channel go-forward Right to Win and Our Size Fits You initiatives within the National Partners and subagent community. The goal of which are to maximize market penetration and increased participation through what Michael refers to as “maniacal relationship management and strategic development.”
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