Just like when you pick out an outfit to wear or pick a tie to go with your suit for an interview, there are lots of options and many factors that go into the selection process. You think about solid colors vs. patterns, with or without a jacket, brown or black shoes. The same methodology applies when selecting which master agency to work with, there are many options and variables to consider.
Master agencies are headquartered throughout the country, providing you with the option to partner with the best of the best, tech-forward companies in the United States. Masters can help guide your business plan, develop your company goals, and be the mentor you and your company need to navigate the telecom/cloud/technology industry.
Question is, where do you start when selecting the right one for you and your business?
Here’s some criteria and questions to ask yourself (and the master agency) when reviewing what they have to offer you:
Take a look around and see what options make the most sense for you. Prioritize from the above list, as some masters excel in one area over another. Don’t be afraid to interview several masters (and carriers) and ask the hard questions. This partnership takes two (or more) to tango, be sure it has your best interest in mind.
Brittany is the Partner Development Director for the Windstream Enterprise national channel team. Brittany has more than 9 years of channel and telecom experience where she has enjoyed working closely with partners. She employs a unique, out-of-the-box, perspective to develop bold new
go-to-market strategies. Previously, Brittany focused on channel marketing efforts by directing programs for Time Warner Cable Business Class and Broadview Networks. While she says marketing will always be in her blood, she took on the role as Partner Development Director where she focuses on business development, Master agent strategy, partner growth activities and expanding the channel program across the U.S.
Brittany graduated from North Carolina State University with a degree in Textiles, Brand Management and Marketing.
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