One of the biggest challenges the hospitality industry faces is how to best leverage the ever-evolving technology services available. Tech-focused efforts to create brand differentiation and yield greater value are significant and ongoing, as hospitality companies compete for additional wallet share from travelling consumers.
While hospitality brands continue to investigate and evaluate the latest trends—drawing primarily from the residential market to re-create or surpass an “at-home” experience—hotel management is assessing the impacts of these technologies by asking two key questions:
With different perspectives on which investments will maximize returns—corporate brand leadership, franchise owners and site managers may have differing goals and objectives for the same property.
A typical hotel has multiple IT platforms to support operations and guest experience, spanning from property management systems to the guest Wi-Fi. Hotel technologists are becoming increasingly dependent on migrating—and potentially outsourcing—these systems to the cloud, as it becomes cost-prohibitive to continue staffing resources to manage on-site infrastructure.
Below are five factors influencing decision makers in the hospitality space.
While these five factors are not an all-inclusive list—they help to define next‑generation network requirements in the hospitality industry. IT communities and lodging companies who leverage these technologies in their deployment plans—for both new-build properties as well as retrofits—will be well prepared to reap the rewards from these investments, to the benefit of guests and staff alike.
Donald Jensen served as the Vice President of Hospitality at Windstream Enterprise where he led the organization’s focus on delivering customized network and technology solutions to the lodging industry. Don has 30+ years of experience and holds the distinction of a lifetime-certified MHS (Master Hotel Supplier) designation from the American Hotel and Lodging Association. Don has been active in many IT trade groups and lodging associations, including leadership roles within HTNG (Hotel Technology Next Generation), and has been a guest lecturer at the Cornell University School of Hotel Administration. Before joining Windstream, Don held leadership positions in sales and operations at the Sprint Hospitality Group, Wayport (now AT&T Wireless), Assa Abloy/Vingcard, and Xeta Technologies. Don is a graduate of the State University College of New York at Buffalo, with a Bachelor of Science degree in Business.
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