February 18, 2022 | Windstream Enterprise

Simpler, trusted health intelligence sharing

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Editor’s Note: Interoperability and interconnectivity have become standards in the healthcare sector over the past couple of years, bringing along success as well as new challenges. And innovation isn’t halting, as advanced data sharing, and analytics will become more important in the months ahead. More data-driven systems and care teams will need solutions like SD-WAN and Contact Center as a Service (CCaaS) to increase efficiency and improve patient support

Cloud technology has the ability to help your facility stay competitive in a digital landscape, and it’s possible to modernize while also improving security.

Summary: Healthcare is a complex environment, made even more challenging recently by an unpredictable world. This article examines technology innovations in the field that aim to solve ongoing issues like the cost of medications, administrative inefficiency and gaps in patient information.

We all know some of the complexity in healthcare is unavoidable. It takes a wide range of organizations to ensure patients are cared for, and it’s no small task to understand their needs and balance their interests. But the last two years have been especially challenging for the healthcare industry, and a few particularly stubborn healthcare issues keep coming up repeatedly. 

It seems like we’ve normalized the new normal, living in an unpredictable world coupled with an explosion of innovation that aims to solve challenges like the cost of medications, administrative inefficiency and gaps in patient information. 

With that in mind, what should we expect to see this year? Here’s what I’ll be watching: 

The interconnectedness of healthcare will take on greater urgency—and bring both opportunities and risks

In the past two years, there have been dramatic shifts in employment, people’s locations, insurance coverage, health conditions, behavioral needs, and more. At the same time, the health care industry is rapidly changing as well. Health tech startups raised a record $15.3 billion in 2020, chain pharmacies and grocery stores are building full-service general practitioner offices, and new standalone healthcare services are increasingly entering the market. 

I expect the industry to generate more patient data from more sources than ever before as providers address these shifts and patients’ general care continues to evolve. But the problem is, meaningful data isn’t always available at the right time, in the right place, for the healthcare professionals who need it. A clear picture of patients and populations leads to better healthcare decisions—wherever they are made. 

“We need to keep raising the bar for secure, complete and accurate information.”

And as we push for greater interoperability and innovation in healthcare, we also need to keep raising the bar for secure, complete and accurate information. There will likely be some concern and skepticism as new players who may not be familiar with healthcare data privacy and security standards open the doors to enhanced information sharing.  

But at the same time … interoperability alone won’t be enough

While the healthcare industry strives for greater healthcare interoperability, there will also be growing recognition that interconnectedness alone isn’t enough. That’s why I believe we’ll see increased adoption of smarter technology built on advanced analytics this year. 

Specifically, the healthcare industry will use clinical intelligence to combat healthcare professional burnout. For clinicians, balancing COVID-19 related duties and patient care with innumerable faxes, phone calls and communication issues is contributing to an epidemic of burnout.

Bringing actionable clinical intelligence into the care process will also help address gaps in patient information and give providers and payers insights into events such as a patient going to a doctor, presenting at the hospital and being admitted or discharged. 

By receiving notifications in their electronic health record (EHR) workflow, providers will be able to proactively follow up with patients experiencing significant care events that plague the system today, like lapses in care, missed care interventions and medication non-adherence. For example, patients whose outpatient care teams don’t receive a timely hospital discharge summary are 10 times likelier to return to the hospital. 

Convenient care and increasing patient control of their clinical history will become a permanent fixture

Although there are reports of telehealth services leveling off, I believe telehealth will begin to pick up again as we continue to social distance to limit exposure to COVID-19. More providers have adopted virtual channels to serve their patients, and more and more individuals have tried (and now prefer) the convenience of provider consults via mobile devices. It may soon become a prerequisite for other patients, with some health plans beginning to require telehealth visits first. 

Additionally, as individuals have become accustomed to telehealth services and tracking their own health data (especially vaccination records), they will also become more comfortable tracking other health and medication data. This year we should expect more patients to realize the convenience of communicating their current health status just as they do their vaccine status. 

There will be continued tension across the system as we sort out the boundaries and lenses for meaningful price transparency

Unsurprisingly, the cost of healthcare services, especially prescription drugs, is on the minds of patients, care providers, technology developers, legislators and more. An IQVIA study found that out-of-pocket costs for retail prescriptions and non-retail medicines increased $1 billion in 2020 to a record $77 billion. As legislators at the federal and state level try to reduce prescription drug costs, health IT and health providers are also pushing to address this problem. 

This year, we should see more prescribers gain access to patient-specific prescription drug cost and coverage information at the point of care, so they can help patients get started on more affordable medication therapy.  

Health equity will influence care more systematically

It’s well known that socioeconomic status, education, neighborhood and physical environment, employment and social support networks, as well as access to healthcare, may impact our health more than our individual genetic code. 

We should expect to see more services emerge to make the collection and availability of data on social determinants of health more ubiquitous for healthcare professionals.

But achieving health equity will need a multi-faceted approach. Health organizations will increasingly look at tools that exist today and see how they can improve health equity. For example, by digitizing manual processes, like processing prior authorizations or enrolling patients in specialty medication treatment plans, care providers and payers can redirect resources to supporting essential community programs that address the social determinants of health for patients. 

As we’ve normalized the unpredictability and rapid changes in this new normal, we recognized that the healthcare experience needs to be simple, with technology that’s easy to access at the right time and intuitive to use. It needs to be intelligent, delivering not just raw data but insights that are tailor-made for the patient at that particular moment of care. It also has to be trusted, empowering care teams to act with confidence. And it has to be not just technically interoperable but proactively and automatically shared with everyone involved in patient care. 

This article was written by Tom Skelton from MedCity News and was legally licensed through the Industry Dive Content Marketplace. Please direct all licensing questions to legal@industrydive.com.

Learn how Windstream Enterprise can help you create the foundation for successful patient relationships.


Key takeaway: To support the unpredictability and rapid changes in healthcare we require technological supports that are easy to access and intuitive to use, that deliver insights that are tailor-made for the patient experience, and that empower care teams to act with confidence.

Windstream Enterprise

Windstream Enterprise believes people should expect more from their service provider. Our mission: as network, security and application performance become continuously more critical, WE will be the partner that responds to unique customer needs—a pathfinder to help lead them through technology transformation. A trusted advisor to help them connect, transform and elevate their businesses.