With this year’s restaurant technology conference MURTEC behind us, I’ve had some time to reflect on my many conversations with industry technology vendors and restaurant operators. A key takeaway this year—is a clear shift in the dining guest journey. What was once considered a point of differentiator has now become table stakes. In fact, digital and mobile technology investments are no longer means for success—but required for survival.
Below are six areas we expect to see prioritized for restaurant chains and operators in 2019.
The overarching message was clear from guests, vendors, and operators—digital transformation is critical for today’s hyper-competitive restaurant operations. One thing is for sure, if you aren’t moving fast enough toward this revolution—you will have a hard time keeping up with the industry, your guests, and your competition.
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