Digital transformation gets a lot of buzz these days, and rightly so. Customer experience and service expectations are changing fast, fueled by equally rapid advances in technology. Digital technology and consumers’ expectations are impacting the guest dining journey and restaurant operators must adapt and transform to keep pace.
The need to prepare for the world of “Dining 2.0” – and the strategic technology solutions behind it – will be on full display at MURTEC 2018, April 11-13, at the Paris Las Vegas Hotel. For business and IT leaders in QSR and fast casual dining restaurants, the show couldn’t come at a better time.
The dining journey is changing and the experience needs to adapt
Digital is now deeply embedded into the entire dining journey. It impacts how customers plan their visit, interact with the brand before, during and after their visit, make their purchase, and how they perceive that entire experience at the end of the journey. Restaurant operators who understand this are better prepared to engage those diners and keep them coming back for more.
Digital restaurant transformation takes strategy and technology
As more restaurants compete through customer experience (CX) improvements, the need for operators to satisfy rising expectations by transforming their operations increases. The restaurants that take immediate actions and are most agile in their deployments will have a decided advantage over those that sit on the sidelines.
Agility in this transformation depends heavily on both strategic insight into what each unique dining segment is looking for and the technical ability and infrastructure to deliver it.
Discussing Digital Transformation at MURTEC 2018
Accelerating restaurant transformation will be the focus for our team at MURTEC 2018, April 11-13 at Paris Las Vegas, booth 67. Windstream Enterprise retail and hospitality technology experts will be available to share insights and best practices based on projects with TGI Friday’s, Ted’s Montana Grill, Kona Grill, Del Frisco’s and more. BRP Consulting executives will share insights from recent research studies and discuss strategic approaches to optimizing the guest experience. Stop by and see us or schedule a meeting. We’re giving away portable “Power Bank” chargers to everyone who signs up early. If you’re like me, you can use the extra mobile energy, because for anyone in the restaurant world, staying in contact with the office, customers and new contacts you meet at the show, will take a big bite out of battery life!
David Nauman is VP of Marketing at BRP Consulting. He has more than 15 years of experience marketing to retail and hospitality companies. His broad experience is focused on designing and executing successful strategic marketing plans, demand generation, public relations and branding through customer-centric messaging. He has significant experience marketing retail technology and services with an emphasis on POS systems.
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