Enterprise Users Catch the Wavelength Services Wave

by JP González
February 28, 2018

Suppose you’re an enterprise that depends on connectivity to/between data centers. Your needs are straightforward but not easy to address, with a focus on enabling efficient data transfer for storage area networks and infrastructure to self-provide Layer 2 and 3 services. This requires high bandwidth transport with consistent low latency, extreme reliability and complete security.  What’s more, business continuity and disaster recovery (BCDR) are essential to your operations.

Until recently, your options were fairly basic. And expensive. But today, rapid evolution in network services and architectures has started blurring the lines between solutions once offered ONLY to other carriers, and those solutions offered to enterprise customers with rapidly escalating bandwidth demands. And not a moment too soon.

The enterprise starts riding big waves

The most interesting development involves Wavelength Services, which provide dedicated point-to-point optical connectivity using the same kind of packet-optical wavelength-division multiplexing (WDM) technology once used exclusively by carriers to build their own networks. In the past, these powerful connections were used by carriers to transport data/traffic for all of their customers. Which was perfectly fine for everyone until a few years ago when content providers and large, more sophisticated organizations began moving increasingly complex and mission critical data sets and applications to the cloud. Thus began the creation of a whole new market for lightning fast web-scale wavelength connectivity.

What started out relatively small has started turning into a wave all its own, as IT leaders with complex needs have realized they can get virtually unlimited bandwidth, supreme reliability, low latency and private network security in one game changing connection.

What to watch when gauging Wavelength Services

As with all advanced network services, wave buyers should keep the concept of caveat emptor firmly in mind as they evaluate options. That’s because, when it comes to the enterprise, all waves are NOT created equal. To paraphrase a line from the 1980s cult classic film, Fast Times at Ridgemont High, in the words of immortal surfer dude character Jeff Spicoli (a then unknown Sean Penn), “some waves are not as tasty as others.”

While WE (Windstream Enterprise) can’t speak for anyone else, we can tell you what sets our own Wavelength Services apart. It starts off with our proprietary Cloud Core architecture, which provides greater flexibility and faster install times, among a host of other advantages.

Transforming wavelengths from the cloud to the core

At the risk of sounding immodest, Windstream Enterprise Wavelength Services with Cloud Core are doing their part to enable digital transformation, by transforming how network services are delivered, combining our nationwide state-of-the-art photonic transport network with the latest tech trends:

  • Software-Defined Networking (SDN): Network architecture that virtualizes the control and configuration of networks
  • Network Function Virtualization (NFV): Network architecture that virtualizes entire classes of network node functions into building blocks that connect together to create communication services
  • Programmable Network Orchestration: Network devices and flow control are handled by software that operates independently from network hardware, allowing a network engineer to re-program infrastructure instead of having to re-build it manually
  • Optical Encryption: Protects sensitive information as it’s distributed across networks by incorporating robust in-flight encryption in addition to server security and at-rest encryption

Flexibility + Security = Higher Performance

Add it all up and you get one of the largest, secure and most innovative networks in the U.S., optimized to deliver the higher performance and security UCaaS and other data intensive, latency-sensitive applications demand. The results give businesses greater control, flexibility and rapid deployment of bandwidth and application for a seamless, reliable and future-proof network experience.

Better yet, for the first time, WE can guarantee 20-day accelerated Wavelength Services provisioning and delivery intervals across our entire 150,000 fiber-route mile U.S. footprint. Enabling multiple services locally with optimal performance (speeds available from 1 to 100 Gbps), improved risk management and protection of company and customer data.

There is of course, a lot more to the Windstream Enterprise Wavelength Services story than that. With an ultimate goal of delivering a better overall customer experience. By providing ubiquitous visibility and control, and virtualized services with a single pane of glass, customers can meet growing bandwidth needs, gain quick access to cloud resources, and remain responsive in a rapidly evolving environment.

As previously mentioned 80s philosopher Spicolli would say; “Righteous!”