The Silicon Valley recipe for success involves a frenzied drive for growth at all costs. Put a minimum viable product out there before the competition does, give a substantial portion of the company’s services away and figure-out the business model later. Above all, reach that critical adoption threshold. This innovation and adoption-first mindset has disrupted many an industry and created many new household names –and shows no sign of slowing down.
The fruits of this approach are apparent. Internet-based companies (one of the many shorthand’s for these hyper-growth companies), are the single biggest drivers of the current explosion in network capacity. That’s a testament to the success of content powerhouses – and to the rapid growth of smaller players that are winning new users at amazing rates.
Yet the inexorable race towards mainstream adoption can sometimes blind companies to easily preventable risks. Whether a content provider is a startup or gearing-up to that next round of funding, a little preparation can go a long way towards minimizing disruption when they hit the inflection point. Peer-to-peer online gaming sites, content sharing pages and IoT service providers alike can suddenly hit their network capacity wall, bringing the user experience to a grinding halt.
That’s why every content provider should have an “inflection point plan” ready with their network infrastructure provider to accommodate plentiful capacity and connections through periods of hyper growth. This contingency plan should include one or more of the following building blocks:
While you won’t need all of these capabilities from the get-go, you’ll want to have them in place prior to reaching explosive growth. It’s all about hitting the ground running with the right wholesale services partner, ready to grow with you in resiliency and scalability at any and all inflection points.
Having a growth “contingency plan” is key. Nobody wants to be the person responsible for crashing the customer experience, especially at that critical moment when everybody is watching. That amounts to being a victim of your own success, a potentially ironic ending to a great content offering. There’s no need to give your competitors an edge. Windstream Wholesale can help you plan for success with expertise in content and media services to ensure you never come close to reaching that point.
Joe Scattareggia is the Executive Vice President of Wholesale Solutions at Windstream where he is responsible for sales, product development, operations and marketing for the Wholesale customer segment. He joined Windstream in 2013 and was previously Vice President for Carrier Sales. Scattareggia has over 25 years’ experience in the industry including 4 years as President at Calltrade Carrier Services AG, in addition to senior leadership positions at Arbinet and Viatel. Scattareggia holds a BA in business administration from the State University of New York at Plattsburgh.
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