We are in the midst of a retail renaissance, with digital technologies transforming the traditional store model. While that transformation isn’t over, we’re sufficiently far enough along that today’s disruption points the way to the store of the future. Retailers who emerge as winners will be those who infuse digital features into the store environment, delivering a rich and personalized customer experience that online shopping cannot provide.
The store of the future
The future success of brick-and-mortar retail depends on stores embracing new technologies to ensure the experience is mobile, relevant, personal, ubiquitous, and secure.
The new network imperatives
These five essential elements of the store of the future all require a robust, resilient and real-time network. Apps must be responsive and fast to provide useful information to customers and associates. Network speed and reliability are critical as network outages will be unacceptable. Unfortunately, few, if any, existing retail networks are fully up to this task.
The key is migrating from legacy infrastructure to advanced networking technologies and cloud applications that have the performance, capacity, and reliability the store of the future requires. Fortunately, these are all available today – and now is the time to transform the network to support your store of the future.
It’s a complex topic requiring careful consideration. For an instructive dive into technology options and the benefits they can deliver, you can download BRP Consulting’s The Future Retail Network Manifesto and chat with BRP Consulting and Windstream Enterprise at NRF 2019 January 13-15 at booth #4609, we will be talking about this very topic.
Ken Morris is the Principal of BRP Consulting. Ken previously served as CEO and President of LakeWest Group and founder of CFT Consulting and CFT Systems, a retail software company. Earlier in his career, he held retail information technology executive positions at Lord & Taylor, Filene’s (Macy’s), Talbots, Stop & Shop Supermarket Company, and Sears. Ken is experienced in strategy, selection development and deployment of retail management systems and processes.
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