When it comes to customer service, quality and convenience have become baseline expectations. According to PwC1, nearly 80 percent of American consumers say speed, convenience, knowledgeable help and friendly service are the most important elements of a positive customer experience. The report also found employees are not meeting customers’ expectations, stating only 38 percent of U.S. consumers said the employees they interact with understand their needs.
Why such a disconnect?
One assumption is lack of mobility. Employee mobility is often referred to as a job “perk”, enabling employees to be more flexible and stay connected while away from the office. Some businesses think mobile devices are more of a distraction than a work tool. However, forward-thinking companies are realizing the many benefits of mobile applications. Research shows that employee mobility leads to a 30% improvement in processes, a 23% improvement in productivity and 100% improvement in employee satisfaction.
Mobile tools are transforming how employees work and access the information they need while away from their desk. Earlier this year, Forrester reported that companies who succeed in customer experience, are those that empower their employees with information and autonomy. We’ve seen this play out first-hand at Windstream Enterprise. It’s one thing to offer our UCaaS solution OfficeSuite UC®, but it’s more significant when we see the platform work for ourselves.
When employees have access to real-time data and communication capabilities with customers and colleagues, obtaining answers to customer inquiries are more seamless, improving employee productivity and most importantly, the customer experience.
Let’s analyze a few scenarios.
Let’s talk more about the impacts on productivity.
How many times a day (even on weekends) do you check your work email on your phone simply because it’s easy to access? In the past, how many times outside of business hours, did you check your work email? I’m betting not as many because it required you to either go to the office or sit down at a computer. Mobility allows business to carry on outside of business hours without employees feeling burdened by spending extra time “at work”.
In fact, many companies are using mobility to lower overhead costs. Why lease expensive office space if your employees can conduct all their business in a professional way from home or on the road? The latest unified communications as a service (UCaaS) platforms integrated with other applications, such as CRMs, make this possible.
Happy employees result in happier customers
We know this to be true, employees are happiest, and productivity is highest when employees have access to the tools that enable them to work efficiently. For any organization looking to streamline processes and improve how and when you serve your customers, unifying your employees, locations and systems is a good place to start.
Michael Flannery is SVP Customer Advocacy and is responsible for overseeing customer advocacy, inside sales, and the overall customer experience for mid-market and enterprise segments. Flannery previously served as SVP Sales, Marketing & Operations for the Mid-Market & Small and Medium Business unit.
Flannery joined Windstream in February 2017 from EarthLink, where he was SVP and managing director of their SMB unit, and previously SVP of Sales and Revenue Operations. Prior to EarthLink, Flannery held positions of VP of Large Enterprise & Wholesale Business Operations for Level 3, as well key roles at Global Crossing, including VP Commercial Finance & Strategic Planning, and chief of staff for the Enterprise BU. Earlier, Flannery served in a variety of finance, sales, and consulting roles at Xerox.
He holds an MBA with an emphasis in finance and information systems from the University of Rochester’s Simon Business School and a bachelor’s in accounting from Binghamton University.
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