The amazing tortilla and its culinary kin—chips, salsa, cheeses and dips—went mainstream long ago; these staples of Mexican cuisine have become part of our American diet. Back in 1992, the New York Times announced that salsa had already replaced ketchup as the dominant condiment and today, 40% of consumers buy tortilla products weekly.1
Olé Mexican Foods can claim bragging rights as an industry pioneer, opening their doors in Georgia in 1988 as a small supplier of homemade tortillas. Today, they are one of the nation’s largest tortilla makers and a nationwide distributor of tortillas and complementary products. As Olé’s share of an ever-evolving market increased, they saw the need for new recipes and introduced healthier alternatives including whole wheat, high-fiber and low-carb tortillas. Growth also created unique challenges for Olé—by 2016, they understood the need for a new “recipe” of technology solutions.
Old recipe no longer satisfies
In recognizing the need for new technology, Olé also knew they would need a new “chef” to create a winning “recipe.” Seasoned IT director Wilston Lynch was brought onboard to transform the business. In his assessment, Wilston quickly identified the key inhibitors as a lack of network redundancy and insufficient bandwidth. Frequent network impairments and outages carried a financial risk estimated at $1.4M daily. The company was also incurring significant long distance charges for voice communications.
New ingredients for changing appetites
The key ingredients for a creating new operating environment at Olé included:
Getting it right the first time
In Wilston’s own words, “One of the best things about the implementation was that we migrated to MPLS without one second of downtime.” Beyond a seamless implementation, the benefits to Olé have become evident:
Perhaps best of all, Olé now has a flexible set of technology solutions that enables them to continue scaling up well into the future.
“Secret sauce” revealed
Wilston attributes the “secret sauce” in his highly successful new “recipe” to the “chefs” he collaborated with from Windstream Enterprise: “They’re expert at doing what they do.” And that expertise included hands-on execution:
You can read the full case study here for more details on their success.
Whether you’re seeking a new path to digital transformation or simply want to run faster down a path you’ve already chosen, Windstream Enterprise would be happy to help.
1 Future Marketing Insights. https://www.prnewswire.com/news-releases/tortilla-market-is-projected-to-be-valued-at-us-12-324-4-mn-by-2028-end-future-market-insights-818122774.html
Jeff Lowney is the regional president of sales for the Windstream Enterprise south region where he is responsible for enhancing the customer experience, driving revenue growth, improving margins, and increasing cash flow. Lowney has more than 20 years of experience in telecommunications and data industries. Prior to joining Windstream, he served as regional vice president of the enterprise division for EarthLink which merged with Windstream in February 2017.
Prior to joining EarthLink in May 2016, Lowney held senior leadership roles with Sprint Business, AT&T, TW Telecom and Level 3 Communications. In 2014, Level 3 Communications acquired TW Telecom and selected Lowney to be its mid-Atlantic regional vice president where he was responsible for an enterprise division of over 300 employees and P&L of $1 billion in revenue.
Lowney has a bachelor’s degree in business administration from the University of Wisconsin-Stevens Point and an MBA from Cardinal Stritch University.
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