Enterprise IT has reached an inflection point: for the first time in memory, innovation in the consumer space is driving user expectations in the corporate world. As consumers, we expect information and control at our fingertips, no matter our location or the time of day. From Uber to Amazon (and countless others), there’s an app for everything—all of them bringing ease, intuitiveness and predictive insights that make the next interaction better than the last.
Those expectations have changed how we work, blurring the
digital experience line between our personal and professional lives. The shift
to remote work has accelerated this trend. No matter where we are, we expect to
interact naturally and spontaneously with our coworkers and our peers, without
friction or delay.
Digital experience = customer experience
In the commercial world, “digital experience” is synonymous
with “customer experience.” As consumers, we each have our own preferred
methods for accessing goods, services, digital assets, even other people. We
expect technology to meet us on our terms.
Once you add artificial intelligence (AI) into the mix, our
expectations rise even higher. We assume the online services we interact with
(like music streaming services and e-commerce sites) will remember our
preferences, suggest other things we might want and anticipate what we’ll need
in the future—and present it all to us in a clear, easy-to-understand way.
The network IT experience: flying blind or dazzled by data
Of all the people who have had poor digital experiences in
their day-to-day working lives, IT managers have had some of the worst.
Traditional enterprise networks come with data centers that
host onerous CRM applications, connected by networks that are hard to monitor
and maintain without boots on the ground at every location. In this scenario,
IT departments have little visibility into their networks. Alerts about outages
and bandwidth issues typically come after the fact, often via phone calls from
frustrated end-users. IT managers are left flying blind.
With the increase in cloud adoption, more enterprise apps
can be accessed from a common browser without the need for complex
infrastructure on site. On the network level, software-defined networking
enables IT to monitor network activity with an orchestrator. These advances
should mean great times for IT teams—except now they’re dealing with a deluge
of application, network and service provider intel streaming from multiple
channels. IT departments now have lots of data, but not a drop of usable
How to put IT in the driver’s seat with a digital, data-driven experience
With the merging of big data, machine learning, process
automation and AI into software-defined networking, it’s possible to make
network management and application provisioning easier and more efficient for
IT managers. That means greater network efficiencies and better business
WE Connect: crafting better digital tools for IT
Windstream Enterprise has dedicated the last few years to
creating better digital solutions for our customers. The result is WE Connect,
our award-winning portal that offers IT leaders and managers a true single pane
of glass for network provision and management of all their solutions.
Additionally, we have invested ambitious resources to
leverage and incorporate big data into the WE Connect platform to offer
actionable, predictive insights to our customers. That investment is paying
off. According to Patrick Morton, manager of information technology at Redi
Carpet, “these enhancements are AWESOME! Very impressive!”
Like any software-based product, WE Connect is continuously evolving. Windstream Enterprise is building upon and improving the customer experience it delivers and we anticipate releasing more great things in the future.
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