it’s widely acknowledged that technology is developing at an accelerated pace,
there is less agreement about the implication of rapid technological change for
the future of work. What about the rising use of technologies like artificial
intelligence (AI) and robotics that threaten to
displace, if not replace, humans in the workplace? What does this mean long
term for jobs, skills, and wages?
increasingly diverse workforce consisting of multiple generations is central to
these discussions. Each generation brings its own set of workplace expectations
and attitudes about technology. For example, the rise and ubiquity of mobile
technologies for our phones, laptops, tablets, etc. means that the ‘where’ of
work does not require spending every day in a traditional office. This
flexibility appeals to many younger employees, and increasingly older workers
who find the flexibility advantageous for attending to family matters that
would otherwise take them away from the office. This dynamic will only
continue, and the tools and resources that enable individuals and teams to
communicate with each other from different locations will become more crucial
in the years ahead.
as a Baby Boomer and with more than 30 years in the industry, I’ve seen how
each generation has developed communication preferences, and how succeeding
generations are quick to adopt the ‘latest and greatest’ technologies. These
changes are generally positive and at times disruptive as they introduce an
entirely new dynamic and challenges for employers. Anywhere, anytime, anyhow
communications have become the norm. Connectivity must be effortless, ubiquitous
and facilitate the easy exchange of communication and ideas.
of “the only thing constant is change” has never been truer than in
today’s digital age. Change is happening faster, increasingly hard to predict,
and is forcing a dramatic re-thinking of the relationship between people and
technology. Do we resist change and risk being left behind in the trash heap of
obsolete thinking and technologies? Or, do we adapt and embrace the change,
channeling the resulting new technologies to our advantage?
It is not the
strongest of the species that survives, nor the most intelligent that survives.
It is the one that is the most adaptable to change. — Unknown
the key to survival in this technology-driven world. It enables us to focus on
new circumstances and stay current while facilitating professional and personal
growth. Combined with insight and keeping a fresh perspective, being adaptive
allows us to manage the change before or as it happens.
dynamics are converging to create an increasingly complex environment for IT
leaders. On the one hand, it is often mistakenly assumed that as technology
leaders for the organization, they will be drawn to the latest technology as a
solution to their firm’s challenges. Of course, it’s never that simple. They must
balance the demands of multiple generations while navigating the challenges of
operational responsibilities, budget pressures and customer expectations – and
they can’t do it alone.
workers and IT leaders together are signaling an openness to bridging
generational gaps in the workplace instead of viewing these differences as
obstacles. This is also an ideal time to engage a technology partner who
understands the complexities of today’s workplace and how the right solutions,
aligned with business strategies, can help close the generation gap and
position the firm to make significant gains in productivity.
As an example, software has become the
powerful enabler, connecting disparate technologies through an integrated user
interface deployed in the cloud. Seek out a Unified
Communications as a Services (UCaaS) provider that delivers
applications through a single user interface.
This allows your IT teams to bring together a diverse work force, remain
competitive and drive innovation while boosting productivity and enhancing your
customer’s experience through streamlined communication and collaboration.
The way we work
is changing and employees and companies together must adapt. IT leaders are
ready to lead the way into the future to bring together multiple generations of
workers and their workstyles to realize business benefits. Cloud-based UCaaS is the enabler for
today’s workforce while setting the stage to support the future of work through
Keith DeMatteo is a senior product manager for UCaaS solutions at Windstream Enterprise where he is responsible for defining, developing, launching and managing unified communications services and enhancements, all designed to bring productivity and cost of ownership improvements for businesses of all sizes. With over 30 years of experience in telecommunications and bringing solutions to market, DeMatteo came to Windstream in 2017 through the EarthLink merger where he led the management of the UCaaS and CCaaS product suites. At Windstream, DeMatteo was instrumental in launching OfficeSuite UC®, the flagship UCaaS service in the UCaaS solution set. Keith is a graduate of Lynchburg College where he holds a bachelor’s degree in business.
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