6 technology trends every insurance business should be aware of    

February 13, 2023 Windstream Enterprise 5 min

Editor’s Note: The modern insurance industry is evolving rapidly as new innovative software technology enters the space. For insurance providers, keeping up with the tech trends—which include blockchain, IoT and telematics, AI and machine learning, chatbots and big data–fueled mobile solutions—is mandatory to remain relevant in a competitive industry. Companies looking to maximize the advantages of technology should invest in education, stay current on emerging trends, foster innovative and collaborative cultures and embrace experimentation.

Insurance companies employing the latest innovative software technology can expect to boost efficiency and reduce expenses while delivering a superior customer experience. However, these new technologies require a strong, secure network with reliable connectivity.


Game-changing technology and software innovations to help insurance companies enhance their operations and stay ahead of the competition are becoming increasingly available. We explore the key tech trends for insurers to watch right now.

From mobile technology to AI, the world of insurance is rapidly evolving as an array of new technologies enter the space. Keeping up with these emerging trends and insurance software innovations can be challenging but it is essential to stay on top of the competition. In this article, we’ll explore six key tech trends that are shaping how insurance companies should conduct business today to make the most of it. 

6 insurance technology trends worth watching  

Insurance industry technology is constantly evolving, with new solutions emerging every day. Keeping track of the trends can be overwhelming but it’s worth it for anyone in the business. Here’s a closer look at six tech trends shaping the industry right now.

Trend #1: Blockchain technology in insurance software development  

One of the biggest shifts is the use of blockchain technology in software development, which allows for greater control over process-related tasks as well as improved security protocols. The blockchain-powered infrastructure makes it easier for insurers to accurately track customers, quickly update policies, and offer discounts based on individual risk factors.

The result is a smoother and safer experience for customers and a better understanding for insurers about how best to serve them. With this trend at the forefront of innovation, it’s no wonder that the industry is evolving with it.

Trend #2: The use of IoT and telematics for risk minimization 

With recent advances in the Internet of Things (IoT) technology and data analytics, insurers are now able to take advantage of telematics-based applications that help them better identify customer needs and segment markets. In particular, the use of IoT sensors and telematics real-time data allows insurers to collect precise information on customer habits, offering unique opportunities for risk analysis.

The ability to collect precise information on customer habits using IoT sensors and telematics offers unique opportunities for risk analysis.  

This can lead to more personalized customer experiences with rewards or discounts based on customer behavior while at the same time reducing or eliminating fraudulent claims. In effect, IoT usage has already drastically changed the way insurers do business, making it possible for them to provide efficient services tailored to their customers’ needs.  

Trend #3: Insurance solutions powered by AI and machine learning  

By leveraging the power of AI and machine learning, insurers can offer more accurate risk management, improved customer service, and faster claims processing. What’s more, these advancements enable them to create bespoke policies that match their customers’ individual needs. This added level of customization not only makes the services more accessible but also allows customers to access tailored solutions through automated processes.

AI-powered solutions make insurance products easier to understand and purchase so that even those with little knowledge of the subject can take advantage of it. All in all, both AI and machine learning are having a huge impact on the industry today.

Trend #4: The shift to chatbots in insurance consulting services   

It’s easy to see why chatbots are becoming increasingly popular; they offer around-the-clock customer service as well as quick and accurate information retrievals.

The use of chatbots empowers customers to get answers quickly and easily, driving higher customer satisfaction than traditional methods ever could. Companies embracing this trend will be better placed for the future of the industry.

Trend #5: Mobile solutions for increased customer experience   

Mobile solutions are making it easier than ever for insurance companies to provide customers with a seamless customer experience. With these solutions at hand, businesses can serve customers anytime, anywhere, and give them real-time insight into their policies for added peace of mind. As a result, the landscape of the industry is being transformed by features, such as automated claims processing, direct-to-consumer marketing and cyber risk protection.

Consumers can now make efficient decisions regarding their coverage while also enjoying greater flexibility when managing payments and overall costs. 

Trend #6: The reliance on big data for enhanced decision-making

With the power of big data, insurers are now able to make more accurate, informed decisions than ever before. By collecting and analyzing a massive amount of data, from consumer behavior to market trends and beyond, they can pinpoint which strategies are producing the best results and pivot accordingly to stay competitive. This reliance on big data allows insurers to be more agile and strategic when it comes to making decisions, ultimately resulting in better coverage for customers at a lower cost.


Insurers that collect and analyze massive amounts of data can pinpoint which strategies are producing the best results and pivot accordingly to stay competitive. 

Tips for embracing innovations in your insurance business 

The insurance industry is not one traditionally associated with innovation or disruptive change. That said, embracing new technologies and solutions is a must for any business that wants to stay afloat. Here are a few tips for ensuring that your company stays on top of the latest trends and makes the most of new technology: 

  • Invest in learning opportunities that equip your team with the necessary knowledge and skills to leverage upcoming enhancements. 
  • Keep an eye on emerging technologies and industry trends so that you can plan more efficiently for the future. Ask advisors, stay up-to-date with industry news or subscribe to newsletters from credible platforms—all of it should be helpful.
  • Create a culture of innovation by fostering collaboration and idea-sharing between colleagues. Make sure your company is open to changes. Keep track of what customers appreciate about these changes and iterate on any areas that need improvement. That will help solidify the innovations in your company culture.
  • Don’t be afraid to try something new, even if it doesn’t first go as planned. There is a lot of opportunity for improvement once you know where the gaps are. With this mindset and guidance, you’ll be sure to find success with innovative products and services. 

Final thoughts   

There is a whole host of tech innovations that can bring the performance of your insurance business to a new level. Keeping up with the latest software developments should help your business provide a superior customer experience, while also increasing operational efficiency and reducing costs.    

This article was written by Ali Bajwa from TechBullion and was legally licensed through the Industry Dive Content Marketplace. Please direct all licensing questions to [email protected].

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Key Takeaway
The insurance industry is evolving as tech innovations in areas like blockchain, IoT technology, chatbots and mobile solutions make it possible to reduce costs while providing superior customer experiences.

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